IDEO founder David Kelley had a wide-ranging interview on tonight’s 60 Minutes in which he speaks about his relationship with Steve Jobs, the creation of the first Apple Mouse and more. Kelley and his company, IDEO, were integral in Apple’s early history and designed the first Apple Mouse, the Lisa and more.
Kelley talks about Jobs and how he was very specific in wanting things, which isn’t a surprise as there have been numerous stories of Jobs calling up people in the middle of the night finalizing details for various products. Kelley also talks about their personal relationship and how Jobs advised Kelley to seek western medicine to treat his wife’s throat cancer and how Jobs tried to set up an original iPhone for Kelley by calling AT&T.
„The day after the iPhone was announced, he had one for me. You know, your own iPhone given to you by Steve Jobs the day after it comes out – it was a lovely feeling. So he decides to hook it up for me, so he gets on the phone to AT&T and he’s going to hook up my phone and it’s not going well.Eventually he pulls the ‘I’m Steve Jobs’ card, you know, he says to the guy ‘I’m Steve Jobs.’ I’m sure the guy on the other end says „yeah buddy, and I’m Napoleon“ like get out of here. Yeah, but anyway he never did get it hooked up. No, not that day.“
The Steve Jobs and Apple parts are at the 3:00 and 7:42 marks. The rest of the video focuses on Kelley’s early life, IDEO’s process and his new relationship with Stanford.
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