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Former Anobit CEO Discusses Acquisition by Apple, Contrasts Cultures of Apple and Intel

Just over a year ago, Apple acquired Israeli flash memory firm Anobit, and now that Anobit founder and CEO Ariel Maislos has left the company to start his next venture he has been able to share some details on his experiences with Apple. ZDNet covers an interview with Maislos at a recent meeting of the Israel Semiconductor Club, an event where Maislos shared details about how the acquisition came about and how Apple's culture compares to that of Intel, another company Anobit had worked closely with.

On the acquisition front, Maislos noted that Anobit wasn't looking for a particular exit for the venture but that an existing relationship with Apple developed to the point where an acquisition made sense for both sides.
"We had already had a close working relationship with Apple," Maislos revealed. "When you are working in the flash memory industry, it's kind of hard not to come across Apple at some point, as a partner or a customer – and they were a very big customer. We developed a very good relationship with them, and a mutual appreciation developed between both companies."
Maislos contrasts the culture and expectations at Apple with those of Intel, which had previously invested $32 million in Anobit during an earlier financing round, noting that Apple's return from the bankruptcy in the late 1990s has instilled expectations of excellence that simply don't exist at Intel.
While Intel engineers are given assignments and are rewarded for ingenuity and creativity, he said, it's a given at Apple that engineers will be at the top of their game. "At Apple, you have to run ahead just to stay in place, and there are very high expectations of everyone. Apple expects everything you do to be amazing.

"That is not the case at Intel, where no one expects you to be 'amazing'," said Maislos, although Intel does reward those who give their "A+ game".
Maislos went on to note that Apple is extremely focused on its goals, demanding much more personal excellence than Intel or perhaps any other tech company.

Maislos is of course not a neutral observer, given the close relationship he has had with Apple and the exit it provided for Anobit's founders, but his comments do provide a small glimpse at how an experienced outsider transitioning from partner to employee views Apple's culture.

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T-Mobile USA Planning to Offer iPhone and End Subsidies Within 3-4 Months

Following up on yesterday's report about T-Mobile USA already having 1.9 million iPhones operating on its network as it moves toward a launch of official sales later this year, Reuters reports that the carrier should begin selling the device within the next 3-4 months. T-Mobile is planning a similar timeframe for its move to end device subsidies in favor of installment plans and lower monthly plan costs.
"They're all, I would call them, in three to four months as opposed to six to nine months, [T-Mobile USA CEO John] Legere told Reuters in an interview at the Consumer Electronics Show in Las Vegas.
T-Mobile is also remaining aggressive on the acquisition and partnership front, with Legere noting that the carrier is looking to close its pending acquisition of MetroPCS in the second quarter of this year and is exploring deals with satellite TV provider Dish Network and prepaid carrier Cricket's parent company Leap Wireless.

As for T-Mobile's plans to end subsidies, it may not be the only major U.S. carrier to make the shift, as The Wall Street Journal reports that both AT&T and Verizon will be watching how things play out. Both carriers do, however, acknowledge that customers are so conditioned to low upfront device costs that it may prove a significant hurdle to overcome.

CES 2013: Portable Speaker Roundup [iOS Blog]

CES 2013 saw the introduction of quite a few new portable Bluetooth speakers, some sporting innovative designs like Qube's ultra tiny golfball sized speaker and Zagg's 2-in–1 speaker design. Here are a few of the more notable offerings:

Zagg Origin


The Origin speaker from Zagg is a dual Bluetooth speaker system that comes equipped with a small, portable speaker that can be taken on the go, and a larger desktop speaker.

Origin's smaller speaker seamlessly docks with the larger speaker, providing an uninterrupted listening experience. The docking speaker charges the portable speaker, which has a 10 hour battery life, and both speakers work in conjunction when fit together. It will be released in the Spring of 2013 and will retail for $249.99.

FELT Pulse and FELTaudio


FELT Audio's FELT Pulse Bluetooth speaker is small enough to fit into a pocket. It can also snap onto the back of the company's FELTaudio cases, and with an integrated speaker phone, it can be used to make conference calls.

The Pulse comes with a built-in stand and clip, so it can be set up on tables and desks or clipped to pockets and car visors, and it sports an eight hour battery life. It will be available in the Spring of 2013 for $99.

Matrix Audio Qube


Matrix Audio's Qube is 1.5 inches by 1.5 inches, and small enough to fit in the palm of a hand. The current version works with a 3.5mm headphone jack, but the company plans to ship a Bluetooth version in March.

The Qube comes in black, silver, and red, with additional colors planned for release at a later date. Despite being smaller than a golfball, the Qube sports 3 watts of output and an eight hour battery. The Qube will retail for $49.99.


Braven BRV-1


Braven's new BRV–1 is a rugged, rubber covered speaker that is water resistant, making it ideal for outdoor use. The company also announced the larger 850 Bluetooth aluminum speaker, which is similar in size to a Big Jambox, but able to charge iPads and iPhones.

The BRV–1 will retail for $170 in February 2013, while the 850 will be available for $300 at a later date.

Firefox For Mac Gets Updated With Retina Support [Mac Blog]

Mozilla today released version 18 of Firefox, adding Retina support for Apple's line of Retina MacBook Pros.

Safari, Opera, and Google Chrome implemented Retina months ago, leaving Firefox as the last of the major browsers to receive a Retina update. Without Retina support, both website text and images on Firefox appeared fuzzy and hard to read.

Firefox 18 also includes the following updates, changes and fixes:
-Faster JavaScript performance via IonMonkey compiler

-Support for Retina Display on OS X 10.7 and up

-Preliminary support for WebRTC

-Experience better image quality with our new HTML scaling algorithm

-Performance improvements around tab switching

-Support for new DOM property window.devicePixelRatio

-Improvement in startup time through smart handling of signed extension certificates

-Support for W3C touch events implemented, taking the place of MozTouch events

-Disable insecure content loading on HTTPS pages

-Improved responsiveness for users on proxies
Firefox 18 can be downloaded from the Mozilla website.

Walmart and Straight Talk Wireless Now Carrying iPhone 5

Walmart and Straight Talk Wireless are now carrying the iPhone 5, offering a $45 unlimited talk, text and data plan with no contract. It was previously reported by That's It Guys. Straight Talk is a subsidiary of TracFone, and its iPhone customers will use AT&T's network. There is no indication of whether the phones will support AT&T's LTE network or not.

Like other prepaid plans such as Virgin Mobile, users must pay full price for their iPhones without having them subsidized by the carrier. Unlike Virgin Mobile, Walmart is offering holders of the Walmart credit card a no-interest fixed payment plan for $25/month. This allows customers to have a unlimited talk, text and data plan for a total of $70/month before taxes and fees.

Walmart and Straight Talk Wireless, America’s largest and top rated no-contract cell phone provider, today put the power back in the hands of customers with an industry game changing offer. Starting on January 11, 2013 in more than 2,000 Walmart stores and online at Walmart.com, customers now have access to the iPhone 5 and iPhone 4 on Straight Talk’s $45 no contract unlimited talk, text and data plan. To make this offer even more affordable, Walmart will be offering customers who purchase the phone in the store, a no interest fixed-monthly payments special financing offer for only $25 a month with a Walmart Credit Card.

The Straight Talk wireless no contract plan, exclusive to Walmart, saves consumers on average $950 a year when they switch from conventional contract plans with similar unlimited plans. To learn more about how Straight Talk Wireless saves consumers $950 a year, please visit: www.straighttalk.com.
The iPhone 5 is available in black or white for $649 for the 16GB model only, and the iPhone 4 is available in black or white for $449 for the 8GB model.

Apple Seeds Build 12D50 of OS X Beta 10.8.3 to Developers [Mac Blog]

Apple today seeded build 12D50 of OS X 10.8.3 Mountain Lion to developers, the fifth beta release reports 9to5Mac. The first 10.8.3 beta was seeded back in November, and the third and fourth releases were released in December.


Though the update comes with no known issues or new features, as before Apple has asked developers to focus on AirPlay, AirPort, Game Center, Graphics Drivers, and Safari in their testing. Registered developers can download it via the Apple Developer Page.

WSJ: Less Expensive iPhone Could Come as Soon as This Year

A less expensive iPhone is in the works and could go on sale as soon as this year, reports the Wall Street Journal. Digitimes reported something similar earlier today.

The translucent iPhone case for the iPhone 5, from iPhone5mod
While Apple has explored such a device for years, the plan has been progressing and a less expensive version of the flagship device could launch as soon as later this year, one of the people said.

The cheaper phone could resemble the standard iPhone, with a different, less-expensive body, one of the people said. One possibility Apple has considered is lowering the cost of the device by using a different shell made of polycarbonate plastic. Many other parts could remain the same or be recycled from older iPhone models.
The WSJ reported that Apple was working on a cheaper, smaller iPhone two years ago, which the paper does note. Of course, Apple already does offer cheaper models than the flagship iPhone -- currently the iPhone 4 and the iPhone 4S.

The device could be aimed at emerging markets like India where postpaid plans are scarce, and users typically pay in full for their phones up front.

Otterbox Announces Waterproof "Armor Series’ iPhone Cases [iOS Blog]


Aiming to compete with waterproof but usable iPhone cases like the Lifeproof, Otterbox has announced its Armor Series of cases. The case is designed to protect the phone from submersion for up to 30 minutes as well as 10 foot drops.
Innovative design elements make the OtterBox Armor Series best in class when it comes to protection. Watertight latches, an o-ring seal, port covers and mesh coverings keep water out and allow the Armor Series to tolerate submersions for 30 minutes in up to 6.6 ft. of water. Vents and port covers are made of a non-permeable membrane and protective mesh layer that allows sound to move through while keeping harmful elements out.

The interior and exterior of the case features advanced materials that protect the device from 10 ft. drops. Over-molded bumpers in each corner of the case absorb shock and the high-strength reinforced plastic of the Armor Series can withstand up to two tons of force. Soft interior foam provides a cushioned, custom fit for the device, while the built-in screen protector prevents scratches and damage to the glass display.

The case will ship on February 22 for the iPhone 4/4S and "soon" for the iPhone 5. Otterbox is taking sign-ups for customers who wish to be notified when the case goes on sale.

T-Mobile USA Now Supporting 1.9 Million iPhones, Adding 100,000 Per Month

Ahead of its previously announced plans to begin officially offering Apple mobile devices such as the iPhone sometime this year, T-Mobile USA has have already seen its customers bring 1.9 million iPhones onto the carrier's network. The number, which was noted by TmoNews, is growing by 100,000 devices per month.
With the numbers [T-Mobile CEO John] Legere mentioned, it’s easy to imagine that T-Mobile is eager to get their “Apple Product” deal rolled out as soon as possible. Legere further mentioned that the company currently serves 1.9 million iPhone devices and is adding 100k new devices every month. Mind you, it was back on December 6th that T-Mobile mentioned they were currently serving 1.7 million iPhone devices.
T-Mobile will be the last of the four major U.S. carriers to begin officially offering the iPhone, as it has been hampered by spectrum incompatibilities that prevented the iPhone and a number of other popular devices from running at the fastest data speeds on its network. But T-Mobile has been working hard to refarm its spectrum to move its high-speed HSPA+ network over to the 1900 MHz band that is supported by the iPhone, and the carrier has met its target of making its network iPhone-ready by the end of 2012.


T-Mobile has been stepping up its efforts to attract iPhone customers, launching a "Bring Your Own iPhone" campaign late last year. Mobile virtual network operator Solavei, which operates on T-Mobile's network, has also begun targeting iPhone users on the strength of T-Mobile's improved 4G coverage.