Jordan Ostreff

Jordan Ostreff

Apple Looking to Hire Writers to Enhance Siri’s Witty Personality [iOS Blog]

MIT Technology Review has dug up a job ad posted by Apple on LinkedIn appealing to writers to help make Siri more conversational.
“[S]omeone who combines a love for language, wordplay, and conversation with demonstrated experience in bringing creative content to life within an intense technical environment.”
The ad notes that writers who apply will also need "experience in writing character-driven dialog", a good vocabulary and, ideally, knowledge of more than one language. The goal of the hirings would be to "evolve and enrich Siri."

Siri has been known for her wit and personality, with Apple attempting to allow Siri to build emotional ties with users.
Apple focused on keeping Siri's personality "friendly and humble -- but also with an edge". According to their source, they were thinking "How would we want a person to respond?" while developing the software.
After scaling back Siri's original feature set for its initial launch through Apple, the company has been working to expand compatibility to new devices such as the iPad as well as new languages. Apple has also improved Siri in iOS 6 with new movie, sports and restaurant features, and is set to introduce movie ticket purchases through Fandango with the upcoming iOS 6.1.

Black Pixel’s Comparison App ‘Kaleidoscope 2’ Goes Live on Mac App Store [Mac Blog]

Black Pixel today released its first major in-house app, Kaleidoscope 2. The app that helps coders, writers and others to compare the differences in folders, images, text, and more. The app was released as a beta back in November.

At the time, The Next Web spoke with former Apple employee Michael Jurewitz and the rest of the Black Pixel team about Kaleidoscope 2:
Kaleidoscope 2 is a lovely comparison app that allows you to take two or more files, folders or images and compare them to one another. The applications are broad, with benefits that swing from developers on one end to those simply looking to compare two images side-by-side. It has full integration with Git, Subversion, Mercurial, and Bazaar. The app can be used as the default conflict resolver for code with its command line integration or simply to check the changed passages in a collaborative word document. It’s beautifully designed, fast and wonderful to use. It’s become an essential part of my toolkit already.

Black Pixel acquired Kaleidoscope and Versions last year, as well as the popular RSS reader NetNewsWire. Version 2 of Kaleidoscope is the first major bit of software that Black Pixel has put its own name on -- previously, the company focused on developing apps for outside clients.

Kaleidoscope 2 is currently available on the Mac App Store [Direct Link], directly from Black Pixel or as a 15-day trial. It's available for $35 through January 30th, after which it will be $70.

Rovio and Apple Offering ‘Angry Birds Rio’ as Free App of the Week [iOS Blog]

Apple and Rovio have paired up to give away Angry Birds Rio for the iPhone and iPad for free this week, as part of Apple's 'Free App of the Week' promotion.

The game is normally $0.99 for the iPhone and $2.99 on the iPad.

Angry Birds Rio brought more of the same bird-flinging action that we all are quite familiar with by now, but also threw a couple of new very welcome twists into the formula. First and foremost are the boss fights, which were a first for the Angry Birds series and have you squaring off against the main antagonists from the Rio movie. The game also utilized more advanced graphics and recently was updated with tons of new power-ups and support for the widescreen of the iPhone 5.

Angry Birds Rio is free for a limited time on the iPhone and iPad from the App Store. [Direct link: iPhone/iPad]

Hearst Titles Now Available on Apple’s Newsstand Days Ahead of Other Channels

Apple has rolled out a new feature for Newsstand, allowing select publishers to be featured in a new Read Them Here First section, reports TechCrunch.

Hearst is the first publisher to be featured, and its entire catalog is available to subscribers several days before the print editions hit newsstands, and before its magazines hit other platforms like Amazon's Kindle Fire.

The exclusive arrangement varies by individual publication in terms of how far in advance you’ll be able to get the various Hearst titles compared to in print and from other online storefronts like Amazon’s Kindle marketplace, but each will be available at least a few days in advance, I’m told. Existing subscribers will get early access, as well as those signing up for the first time.
The exclusive publishing window is a nice perk for potential subscribers and iPad owners, though it seems unlikely that getting a magazine a few days early would, on its own, sway potential tablet purchasers to the iPad.

Refurbished 13-Inch Retina MacBook Pro Models Appear in Apple’s Online Store

Apple today added the new 13-inch Retina MacBook Pro to the refurbished section of its online store, giving prospective customers the opportunity to save 15% compared to brand-new machine. Currently available models include:

- 2.5 GHz Core i5 with 128 GB storage: $1439, compared to $1699 new

- 2.5 GHz Core i5 with 256 GB storage: $1699, compared to $1999 new

- 2.9 GHz Core i7 with 512 GB storage: $2289, compared to $2689 new


All three models are listed as shipping in 1-3 business days.

As with all of Apple's refurbished products, the 13-inch Retina MacBook Pro units have been thoroughly tested and reconditioned and carry a one-year warranty equal to that offered on brand-new machines.

The addition of the 13-inch Retina MacBook Pro to Apple's refurbished store comes roughly two weeks after the appearance of 15-inch models. But with the 13-inch models having just been introduced in October, some four months after the launch of the 15-inch models, the smaller Retina MacBook Pro has made the transition to the refurbished store much more quickly than its larger sibling.

(Thanks, Alan!)

Square Enix’s ‘Final Fantasy All The Bravest’ Melds Traditional RPG Mechanics with Casual Gameplay [iOS Blog]

Though Square Enix has released quite a few ports of its older titles, like Final Fantasy and The World Ends With You on iOS, Final Fantasy All The Bravest marks its first Final Fantasy app that was designed specifically for Apple's devices.

Square Enix calls All The Bravest a "pick-up-and-go RPG," an accurate description for the game, which incorporates the Final Fantasy series' Active Time Battle mechanic. The system has been greatly simplified, and battling consists of tapping party members to attack with little to no strategy involved. The game also does away with typical time consuming RPG activities like exploration, dungeon crawling, and dialogue.


Our sister site TouchArcade went hands-on with the game, and has this to say about the gameplay:
In the game, you can control up to 30 different classical Final Fantasy heroes across series of fights against classical villains. To attack, you tap on a character or, as we've discovered, just swipe up and down on the screen to activate all of them. After each attack, characters are smacked with a cool down timer, which keeps them from being able to attack for a few seconds.

Every enemy kills with one hit, regardless if it's just a basic Final Fantasy goblin or one of the horseman of the apocalypse. In addition to being flimsy, heroes are one note: they attack, that's it. You can’t activate special skills, you can’t target enemies, and they can't buff each other.

If you haven't caught on, this definitely isn't the Final Fantasy you know, but there’s a lot of the series' touches present. The presentation is old-school Final Fantasy. The enemies and heroes are, too. The simple "save the world" narrative hooks are all present and accounted for, as well as the late title card.
Final Fantasy All The Bravest comes with a much lower price tag than Square Enix's other offerings, which have cost as much as $17.99. Unfortunately, the initial purchase price is supplemented by a heavy focus on in-app purchases. 35 "premium" characters are unlocked at $0.99 each, and resurrecting a fallen party requires purchasable currency as well.

Final Fantasy All The Bravest can be downloaded from the App Store for $3.99. [Direct Link]

Apple Researching Removable Mobile Device Clip with Tactile Trackpad Controls

Patently Apple highlights an interesting Apple patent application published by the U.S. Patent and Trademark Office today. The application describes a removable clip for a mobile device such as an iPod, with the clip integrating tactile or trackpad like controls to be used either while attached to the device or as a remote control.
In one embodiment, an apparatus includes a body having a bend and a user interface area, a connector adapted to couple to a corresponding connector on an electronic device, and a plurality of conductive elements. The bend enables the user interface area to wrap around a portion of the electronic device when the connector is coupled to the corresponding connector on the electronic device. In another embodiment, a portable electronic system includes a removable user interface and an electronic computing device having a display surface, where the removable user interface is couplable to the electronic computing device such that the removable user interface is disposed over at least a part of the display surface.

Various embodiments of Apple's removable clip with tactile controls
Despite the patent application having been filed in July 2011, the diagrams in some cases depict a classic iPod with a relatively small screen and a click wheel on the front of the device. Various embodiments of the invention show the touch portion of the clip being used on the front of the device, either with on-screen content shrinking to fit below the clip or with content being displayed behind the transparent clip to provide a dynamic interface for the clip's tactile buttons. Alternatively, the clip could be mounted in reverse to place buttons on the rear of the device, or removed entirely and clipped onto a connector on a headphone cord to serve as a remote control for the device.

As with many of Apple's patent applications, the removable clip may never make an appearance in an Apple product, but the document provides an interesting glimpse at some of the areas of interest for Apple, and certain aspects of the technology could eventually appear in a different form.

Sprint to Launch Total Equipment Protection Plan for iPhone on January 25 [iOS Blog]

Engadget reports that Sprint will finally begin offering its Total Equipment Protection (TEP) plan for the iPhone beginning January 25. The TEP plan offers coverage not only for device failures that occur outside of Apple's standard warranty but also loss, theft, and damage.


The TEP plan consists of two parts, an $11 monthly fee for the service and then a significant $150-$200 deductible for cases where the phone requires replacement due to loss, theft, or physical damage. Consumers have 30 days from the date of purchase of their device in which to enroll in the program.

AT&T offers a similar program, although it costs $6.99 per month with a $199 deductible for all iPhone, iPad, and iPad mini models. Verizon's Total Equipment Coverage carries a special higher rate for iPhone compared to other devices, with the monthly fee set at $9.99 and deductibles ranging from $169-$199 depending on model.

Amazon Optimizes MP3 Store for Mobile Safari to Attract iOS Device Users

Amazon today announced that it has optimized its MP3 music store for Safari on iOS devices, marking yet another step in the company's effort to eat into the iTunes Store's dominant position in the digital music market.
“Since the launch of the Amazon Cloud Player app for iPhone and iPod touch, a top request from customers has been the ability to buy music from Amazon right from their devices. For the first time ever, iOS users have a way do that – now they can access Amazon’s huge catalog of music, features like personalized recommendations, deals like albums for $5, songs for $0.69, and they can buy their music once and use it everywhere,” said Steve Boom, Vice President of Amazon Music.

Features of the Amazon MP3 store on the mobile web browser include:

- The Amazon MP3 mobile website for iPhone and iPod touches is built on HTML5, which means customers can make purchases directly from the Amazon MP3 mobile website at www.amazon.com/mp3 on their iPhones and iPod touches
- Selection of over 22 million songs and over two million albums at everyday low prices
- Access to everyday deals like $5 albums, $0.69 songs, and free songs from artists on the rise
- Individualized recommendations based on purchase history
- Immediate availability and seamless playback of purchases in the Amazon Cloud Player app
- Free storage of all Amazon MP3 purchases in Amazon Cloud Player
Amazon's move to optimize its MP3 store for iOS devices comes over five years after the store debuted, but seems to be part of a renewed effort by Amazon to challenge the iTunes Store. The company has invested significantly in its Cloud Player services as a competitor to iTunes Match, and Amazon has just launched its new AutoRip feature to provide free digital versions of tracks purchased on CD, including for many orders dating as far back as 1998.

‘Temple Run 2’ Hits the App Store [iOS Blog]

Imangi Studios' iconic endless runner Temple Run proved to be a huge success, having been downloaded more than 170 million times since it launched in mid–2011, and today, a surprise sequel to the original game hit the App Store.

Temple Run 2 features the same danger-filled action-packed experience found in the first Temple Run game, but it includes new power ups, a mine cart, zip lines, and an even bigger monkey, according to the App Store description. The game is also set in a new environment and it features enhanced graphics.

Our sister site TouchArcade got an early look at the game and had this to say:
Right from first boot up you'll get a sense of deja vu as the camera sweeps in on the cursed idol that has been the cause of so much running over the past year and a half. You're still being chased by freaky monkey creatures – well, just one giant creature, actually – and you’re still using a combination of swipes and tilts to jump or slide past obstacles and collect coins. This is totally Temple Run.

However, just because the key components remain the same doesn't mean there isn't a ton of new stuff in Temple Run 2. Quite the opposite. The game takes place during the "golden hour" that’s just before sunset in a new temple floating high up in the sky. This sequel has received a big upgrade in terms of visuals and animation over its predecessor, and it makes a difference. It’s a beautiful game for sure.

Temple Run 2 is currently available as a free download from the App Store. [Direct Link]